What Is the Website Ad Revenue Calculator?
This calculator estimates how much money a website can earn from display advertising based on its traffic. It supports the two most common pricing models: CPM (cost per 1000 impressions) and CPC (cost per click). Enter your monthly pageviews and the relevant rates, and the tool projects your daily, monthly, and yearly earnings.
How to Use It
First choose your revenue model. For the CPM model, enter your monthly pageviews and your effective CPM in dollars. For the CPC model, enter your pageviews, the average click-through rate (CTR) as a percentage, and the cost per click (CPC). The calculator returns the projected monthly revenue along with daily and yearly figures.
The Formula Explained
The CPM model is straightforward: $$\text{Revenue} = \frac{\text{Pageviews}}{1000} \times \text{CPM}$$ Because CPM is quoted per thousand impressions, we divide pageviews by 1000 before multiplying.
The CPC model is: $$\text{Revenue} = \text{Pageviews} \times \frac{\text{CTR}}{100} \times \text{CPC}$$ The CTR percentage converts pageviews into clicks, and each click is worth the CPC amount.
Worked Example
Suppose your site gets 100,000 monthly pageviews and your ad network pays a $5 CPM. $$\text{Revenue} = \frac{100{,}000}{1000} \times 5 = 100 \times 5 = \mathbf{\$500 \text{ per month}}$$ That works out to roughly $16.67 per day and $6,000 per year.
FAQ
What is a good CPM? CPMs vary widely by niche and geography, typically ranging from $1 to $10+ for display ads, with higher rates in finance and tech.
Should I use CPM or CPC? Use the model your ad network pays you on. Display networks like AdSense often report an effective CPM, while some affiliate or sponsored deals are CPC.
Are these earnings guaranteed? No. These are estimates. Real revenue depends on viewability, ad fill rate, seasonality, and audience location.
