What This Bounce Rate Calculator Does
This calculator measures your website's bounce rate—the percentage of visitors who land on a page and leave without viewing any other page. A "bounce" is a single-page session: the visitor arrives, looks at one page, and exits. Tracking this figure helps you understand whether your content keeps people engaged or sends them straight back to where they came from. The tool also returns two extra metrics derived from the same numbers: the retention rate and the count of engaged visits.
The Two Inputs
- Total Page Visits: the total number of sessions or visits to the page or site during your chosen period.
- Bounced Visits (Left after viewing one page): how many of those visits ended after a single page with no further interaction.
The Formula
The calculation is a straightforward percentage:
- Bounce Rate (%) = (Bounced Visits ÷ Total Page Visits) × 100
- Retention Rate (%) = 100 − Bounce Rate
- Engaged Visits = Total Page Visits − Bounced Visits
If Total Page Visits is zero, the bounce rate is reported as 0 to avoid dividing by zero.
Worked Example
Imagine a blog post received 2,000 total visits last month, and 1,300 of those visitors left after reading only that one page.
- Bounce Rate = (1,300 ÷ 2,000) × 100 = 65%
- Retention Rate = 100 − 65 = 35%
- Engaged Visits = 2,000 − 1,300 = 700
So roughly two-thirds of readers bounced, while 700 stayed to explore more of the site.
Typical Bounce Rate Benchmarks by Page Type
Bounce rate measures the share of sessions in which a visitor views only a single page and then leaves without further interaction. \(\text{Bounce Rate} = \frac{\text{Bounced Visits}}{\text{Total Visits}} \times 100\%\). What counts as "good" depends heavily on the purpose of the page — a quick-answer blog post or a one-screen landing page can legitimately show a high bounce rate, while a multi-step e-commerce funnel should be much lower. The ranges below are widely documented industry rules of thumb, not hard limits; always interpret them against your own goals and historical trend.
| Page / Site Type | Typical Bounce Rate Range | Why |
|---|---|---|
| Service / contact-driven sites | 10–30% | Visitors arrive ready to act and navigate to contact or service pages. |
| E-commerce & retail | 20–45% | Shoppers browse multiple product, cart, and checkout pages. |
| B2B / lead generation | 25–55% | Research-heavy visits span several pages before a form submission. |
| Portals & news sites | 35–60% | Some readers consume one article; others click through related stories. |
| Landing pages | 60–90% | Single-purpose pages where visitors convert or leave on the same page. |
| Blogs & content sites | 60–90% | Readers often find their answer and exit from the entry article. |
For example, a blog with 8,000 total visits and 6,000 bounced visits has a bounce rate of 75%, which sits comfortably within the normal 60–90% range for content pages. An e-commerce store recording 1,000 bounces out of 4,000 sessions would have a bounce rate of 25%, near the healthy end of the retail benchmark.
Frequently Asked Questions
What counts as a good bounce rate? It varies by page type. Blog posts and landing pages often see 60–90% because visitors find what they need and leave, while e-commerce and multi-step sites usually aim for 20–50%. Always compare against your own goals rather than a single benchmark.
Is a high bounce rate always bad? No. If a visitor reads your article, gets the answer and leaves satisfied, that bounce still met their need. Pair this metric with time-on-page and conversions before judging quality.
How can I lower my bounce rate? Improve page load speed, add clear internal links, match content to search intent, and use compelling calls to action that encourage visitors to view a second page.
