What Is the Wholesale Price Calculator?
This tool helps manufacturers, wholesalers, and product creators set profitable selling prices. Starting from your unit production or purchase cost, it applies a wholesale markup to find the price you charge retailers, then applies a retail markup to estimate the suggested retail price (SRP) the end customer pays. It works for any currency and any industry.
How to Use It
Enter three numbers: your product cost (what one unit costs you), your wholesale markup as a percentage, and the typical retail markup retailers add. The calculator instantly returns your wholesale price, the suggested retail price, and the profit each party earns per unit.
The Formula Explained
Wholesale price equals cost multiplied by (1 + wholesale markup% / 100). The retail price then equals the wholesale price multiplied by (1 + retail markup% / 100).
$$\text{Wholesale Price} = \text{Cost} \times \left(1 + \frac{\text{Wholesale Markup (\%)}}{100}\right)$$$$\text{Retail Price} = W \times \left(1 + \frac{\text{Retail Markup (\%)}}{100}\right)$$A markup is the percentage added on top of the buying price — so a 50% markup on a $10 cost adds $5, giving $15.
Worked Example
Suppose a product costs $10, you use a 50% wholesale markup, and retailers apply a 100% markup. Wholesale price:
$$15 = 10 \times 1.50$$Retail price:
$$30 = 15 \times 2.00$$Your profit per unit is $5, and the retailer's profit per unit is $15.
FAQ
Is markup the same as margin? No. Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup equals a 33.3% margin.
What wholesale markup should I use? Many wholesalers aim for 30–60% over cost, but it depends on your industry, volume, and overhead.
Does this include shipping or taxes? No. Build any freight, duties, or fees into your product cost first for the most accurate pricing.
