What Is Earnings Per Click (EPC)?
Earnings Per Click (EPC) is a core affiliate marketing metric that measures the average amount of money you earn for every click sent to a merchant or offer. It tells you how profitable a particular link, campaign, or affiliate program is on a per-click basis, making it easy to compare offers and optimize where you send your traffic.
How to Use This Calculator
Enter your total affiliate earnings for a given period or campaign, then enter the total number of clicks those links received. The calculator divides earnings by clicks to return your EPC. A higher EPC means each click is worth more to you, which helps you prioritize the highest-performing programs.
The Formula Explained
The formula is simply:
$$\text{EPC} = \frac{\text{Total Affiliate Earnings}}{\text{Total Clicks}}$$Earnings include all commissions generated by those clicks, while clicks are the total visits sent through your tracking links. The result is expressed as a dollar value per click.
Worked Example
Suppose an affiliate program earned you $500 from 2,000 clicks.
$$\text{EPC} = 500 \div 2{,}000 = \$0.25$$That means, on average, every click you send earns you 25 cents. If a competing offer pays \($0.40\) EPC, you'd likely earn more by directing traffic there.
FAQ
Is a high EPC always better? Generally yes, but consider conversion rate and traffic volume too — a high EPC with very few clicks may earn less overall than a moderate EPC with high volume.
What is a good EPC? It varies widely by niche and offer. Compare EPC across your own programs rather than against an absolute benchmark.
Does EPC include refunds or reversals? For the most accurate EPC, use net (confirmed) earnings after any reversed or refunded commissions.
